In order to continue with the cross-disciplinary trend within the profession itself and the influences among sectors and spaces, we are proposing a conference where two specific themes are approached from the perspective of the different clients and ways of understanding the same sector. The first presentation will be given by Jeanine lima, project director of Intercon, afirm founded in 1933. With an international team working in a multicultural world, where the same challenge has different nuances and a variety of answers not only for the place where they are created, but also depending on the brand or client for whom you are working. Hotel, residential or retail projects can and do have multiple points of convergence but also large counterpoints; hand in hand with this global scale brand we will see a path of transfers between places, sectors and trends.